We have created our own category with this new serum. It's not a cream, it's not a croap, it's not a liquid... This hybrid serum is in a category all its own and will change the industry. Most creams lack slickness and are drying. In addition, I have found many to dissipate between passes. Our serum has all the attributes of a luxury soap, in a convenient 6oz squeeze tube. It's incredibly slick, does not dissipate and offers an unrivaled post shave experience. The scent is an earthy, woody sandalwood with a hint of oud.